Inside out

Schauspiel Frankfurt

In 2008 we’ve received one of those most alarming phone calls. Oliver Reese on the line, the then interims director at the Deutsche Theater in Berlin was becoming the next director of the Schauspiel Frankfurt, he told us, and he was sort of desperate for an agency to develop the corporate design for his new appointment at the Schauspiel. We agreed to meet and learned that he’d already ‘tried out’ a couple of other agencies but was never satisfied with their approach. Ha - no pressure then. We agreed to make up our mind after the very friendly meeting and try to find an angle that would carry for more than one season. It’s always especially difficult to work for theatres when it comes to the point where you get tempted trying to explain theatre as a whole from your own point of view. Not a good idea. We gave it a shot anyway. What we told Oliver before he left that we’d only present something if we’d believe it’ll do the job. Said and done. Finding a metaphor was our task then. We got to the point where it seemed more and more clear to us that this had to be about the relationship between Frankfurt’s society and the Schauspiel Frankfurt (well, hence the name). How to connect them in an intelligent way? We had a close look at the building again and there it was. The Schauspiel Frankfurt is a huge glass structure situated between the central station and the highstreet, the Zeil, opposite of the ECB (the European Central Bank). Looking from inside the theatre at Frankfurt, from the outside looking at the Schauspiel … both want to be looked at and both functioning as a stage in one way or the other … plus, you either enter into Frankfurt, coming from the theatre or you were entering the theatre from the city. Inside out – Outside in - it’s always the entrance to another world.

The director ... stretching out on the bench we had created for the waiting theater dwellers
And the logo works both ways .... outside is the play and at the theatre the real life
One is always entering a different world ....
The Gemeinschaft paper for the Season 2013/2014- Illustrations by Paul Davis
The Gemeinschaft paper for the Season 2013/2014- Illustrations by Paul Davis
The Gemeinschaft paper for the Season 2013/2014- Illustrations by Paul Davis
The Gemeinschaft paper for the Season 2013/2014- Illustrations by Paul Davis
The Gemeinschaft paper for the Season 2013/2014- Illustrations by Paul Davis
The Gemeinschaft paper for the Season 2013/2014- Illustrations by Paul Davis
The Gemeinschaft paper for the Season 2013/2014- Illustrations by Paul Davis
The Gemeinschaft paper for the Season 2013/2014- Illustrations by Paul Davis
Photography by Ali Ghandtschi
Photography by Ali Ghandtschi
Photography by Ali Ghandtschi
Season 2009/2010 Magazine
Photography by Ali Ghandtschi
Photography by Ali Ghandtschi
Photography by Ali Ghandtschi
Photography by Ali Ghandtschi
Season 2010/2011 Magazine
Photography by Mirjam Wählen
Photography by Mirjam Wählen
Photography by Mirjam Wählen
Photography by Mirjam Wählen
Photography by Mirjam Wählen
Season 2011/2012 Magazine
Photography by Diana Scheunemann
Photography by Diana Scheunemann
Photography by Diana Scheunemann
Photography by Diana Scheunemann
Photography by Diana Scheunemann
Season 2012/2013 Magazine
Photography by Ali Ali Ghandtschi
Photography by Zabriski Film (Ede Mueller) - filmed on 16mm
Photography by Zabriski Film (Ede Mueller) - filmed on 16mm
Photography by Zabriski Film (Ede Mueller) - filmed on 16mm
Photography by Zabriski Film (Ede Mueller) - filmed on 16mm
Season 2013/2014 Magazine
Season 2013/2014 Magazine
Photography by Blommers & Schumm
Photography by Blommers & Schumm
Photography by Blommers & Schumm
Photography by Blommers & Schumm
Have it all in one place – www.schauspielfrankfurt.de