HELLO THERE
WELCOME TO THE WORLD OF DOUBLE STANDARDSA WORKSHOP DEDICATED TO COMMUNICATION AND CULTURE BASED IN BERLIN
We offer our services to brands, partners and like-minded We create, refine and groom BRAND CULTURE
YOU CAN HAVE IT ALL:

STRATEGY

  • CONSUMER INSIGHTS

    CONTENT STRATEGY

    CULTURAL TRENDS

    ENGAGEMENT PLANS

CONTENT DEVELOPMENT

  • ART DIRECTION

    COPYWRITING

    CREATIVE DIRECTION

    DESIGN

    STORY DEVELOPMENT

PRODUCTION

  • BRAND IDENTITY
    FILM / VIDEO
    SOCIAL MEDIA
    BRAND MANIFESTOS
    PRINT
    SAMPLING PROGRAMS
    RADIO 
    MERCHANDISE
    BRAND EXTENSIONS
    PRODUCT DESIGN
    CULTURAL ENGAGEMENT 
    INFLUENCER SEEDING
    NAMING 
    PACKAGE DESIGN
    EVENTS 
    EXPERIENTIAL
    COLLATERAL 
    INTERNAL MARKETING
    OUT OF HOME
    TRADESHOW EXIBITIONS
    PR STUNTS
    TYPE DEVELOPMENT
    POINT OF SALE
    BOOKS
    WHATEVER WE THINK OF

DISTRIBUTION

  • ACTIVATION EVENTS

    INFLUENCER PARTNERSHIPS

    SOCIAL SEEDING
We strongly believe in the strength of pop culture, the power of smart marketing, the value of social currency and the force of bold advertising
We establish Environments to DELIVER MADE-TO-MEASURE CONTENT, STRATEGIC DEVELOPMENT and On-Demand-PRODUCTION accompanied by Coutured distribution and media campaigns We Achieve Gravitating Results
Double Standards is not about selling a universal approach, but a matrix we customize to the individual needs
THEY KNOW
HOW SYMBOLS WORK,
THE EFFECT
OF TYPOGRAPHY,
AND HOW MESSAGES
ARE CONVEYED
MATEO KRIES
DIRECTOR, VITRA DESIGN MUSEUM
From MY first freelance job in 1987, whilst studying, – to the art directors club trophies, being awarded visual leader and 5 times german design awardS WINNER – MY approach to building brand culture is to develop strategies FED BY RESEARCH AND INSIGHTS, which transpire into SURPRISING, ENTERTAINING SOLUTIONS THAT WORK I KNOW THIS SENTENCE IS A MOUTHFUL
CHRIS REHBERGER

CREATIVE DIRECTOR AND FOUNDER

A life centered on creating design, art and everything that needed to come into the world from nothing since the age of 16, in his hometown village of Denkendorf. First as a design student of Kolping Berufskolleg fuer angewandte Grafik Stuttgart/Fellbach. Then a full-time job at a design firm in Stuttgart. Then at PRINZ magazine. Then for an ad agency in Frankfurt. Then as a freelancer in London during the 90’s.

Worked with the industry’s top creative thought leaders, including John Warwicker (Tomato), Terry Jones (i-D Magazine), Peter Saville associates, Wieden+Kennedy, Meiré&Meiré, 180, LeagasDelaney, BBH, and Mother. After 13 years, moved to one of the most culturally sizzling cities in the world in 2000 and “accidently” founded one of Germany’s premier design studios, Double Standards.

Recognized as Germany’s most influential designer by Lead Academy in 2012, earning the prestigious Visual Leader Award. Known for his work with Perlon records, Nike, Guggenheim Museum New York, MTV, and The Venice Biennale of Arts – to only name a few.

D.I.Y. craftsman of modern classics in the form of high-end lifestyle products, including geometric tables made from standard hardware store materials, double-glazed and multi-colored mirrors, lighting fixtures which scientifically match the sunsets of Mallorca, and a line of African “must go” bags refashioned as “must have” everyday totes handwoven from goat leather.

Former professor of communication design at University of Fine Arts and Design Karlsruhe; and design teacher at Staedel School of Fine Arts, Central Saint Martins, Merz Academy, and Udk Berlin.

Loves cooking, skateboarding and BMXing, listening/producing music, and reading – all of which pales in comparison to Chris’ favorite activity – being a father to his daughter.

LinkedIn Page.
TRUST ME, WHEN
YOU CLICK ON A NEW
DRAFT OF SOME OF
MR. REHBERGER’S WORK,
ONCE DROPPED INTO
YOUR INBOX,
THE EXPERIENCE CAN BE
QUITE CHALLENGING

TORSTEN SCHMIDT
CO-FOUNDER, RED BULL MUSIC ACADEMY

WELL,
IN SO MANY WORDS,
THIS IS US
SAY YES TO NO.
YES TO NO DEAD ENDS.
YES TO NO COMPROMISE.
YES TO NO PRISONERS.
YES TO NO EGOS.
YES TO NO HARM DONE.
YES TO NO MORE WASTE.
YES TO NO WAY! D’Y SEE THAT?
YES TO NO MOUNTAIN TOO HIGH.
YES TO NO SHIT.
YES TO NO FALSE GODS.
YES TO NO PIGEON-HOLES.
YES TO NO FEAR.
YES TO NO COMPLICATIONS.
YES TO NO INDECISION.
YES TO NO HOARDING.
YES TO NO EXPECTATIONS.
YES TO NO WRONG WAYS.
YES TO NO VACANCIES.
YES TO NO ARTIFICIAL INGREDIENTS.
YES TO NO TIME LIKE THE PRESENT.
YES TO NO FORGETTING
DOUBLE STANDARDS.