LOVE OF ARCHITECTURE
LOVE OF ARCHITECTURE
for It’s Nice That
- Redesigning means restructuring and coming up with an all new visual strategy for this over 104 years old publication. From the printed version to a whole new app to the website ... all in approach from one design strategy.
No pressure on us at all
- We reshuffled the whole magazine, from new categories to a new approach how to treat imagery and balancing out compositions on the pages.
- The unique approach was to build a very strict grid the inhouse designers can’t go wrong with. The NEW RAIL ALPHABET typeface was helping us to signal to the readers that this is all about clarity and a pure soluution. A very simple no knick-knacks visual strategy that helps to find your way through the publication and yet, a rigid and flexible grid to create an atmosphere of very diverse projects. We like strong, solid frameworks that force us to find smart ways to create solutions that surprise even us.
- Raving reviews on ITSNICETHAT to DESKTOP MAGAZINE and a special mention at the German Design Awards, above all, for us, stands that the magazine is now more attractive to a younger audience --- not to bad at the age of 104
THE NEW LOOK
WHAT’S ON, IT’S IN
For over 104 years, Bauwelt has been providing weekly reports on current architectural and urban developments in Europe and around the world.
The architecture journal is a forum for analysis and commentary surrounding current issues in architecture. Bauwelt obtains viewpoints, provides material for discussion and forms the opinions of competent readers from building authorities and leading architecture firms that make decisions about a large number of contracts.
At bauwelt.de, the target group of architects, civil engineers, interior designers, urban planners, and lighting planners receive daily updates and additional online posts, films, photo galleries, dossiers, and debates related to the central topic of a current issue.
The weekly newsletter addresses 20,000 registered recipients and includes additional features, such as a preview of the upcoming issue.
… well … this much said about the importance of the Bauwelt Magazine in the world of architects, NO PRESSURE ON US THEN to redesign the whole range of products, the print magazine, the online version and the app.