In 2003 we started working on the visitors guidance system for the Rieckhallen, an old storage depot next to the Hamburger Bahnhof which was about to be converted by Kuehn Malvezzi into a huge Kunsthalle, the new home of the Friedrich Christian Flick Collection for at least 7 years.
In spring of 2008 Friedrich Christian Flick made a gift to the Nationalgalerie of 166 works from his collection, among them pieces by Georg Baselitz, Bruce Nauman, Paul McCarthy, Dieter Roth, Richard Artschwager, Isa Genzken/Wolfgang Tillmans, Stan Douglas, Rodney Graham, Pipilotti Rist, Urs Fischer, and Christoph Büchel.
The guidance system we had developed for the Rieckhallen was then, since it is an extension to the Hamburger Bahnhof – Museum für Gegenwart Berlin (Part of the Neue Nationalgalerie Berlin) connected through a tunnel-bridge, growing into the museum. Otherwise it didn’t make much sense to create two different systems. As a visitor it would be just confusing, we guessed.
We introduced the collection to the city with a two step poster campaign carrying the titles of single well known art works, dragging the guidance system out on the streets using the same shapes the system is based on.
The poster campaign is long gone but the guidance system is still in place to date in the museum.