It is loud&clear too

Museum Ludwig & Double Standards

In 2004 Kasper Koenig (then director of the Museum Ludwig in Cologne) was asking us if we’d be interested to join in on an film/art project called Loud&ClearToo. The press text goes …. Loud & Clear is an international project of short films created by eleven trios, each consisting of a visual artist, a composer, and a publicity designer. The exhibition is unique in the sense that it goes beyond the confines of “high art”, interlinking the disparate visual languages of distant fields of visual culture. The films can be viewed either outdoors, on monitors specially designed for the occasion, or indoors, in the passageways within the building. Despite the monitors resembling outdoor electronic signboards, they will present films that, in individual ways, are juxtaposed with public advertisements. Similar to usual commercials, music has a significant role to play in these films as well. The artists consulted publicity designers in realising their films, for which the composers created new music. Each short film is an autonomous work of art, generated out of a symbiosis of fine art, music, and advertising. The main goal of the exhibition is to map out the differences in the visual imagery of distant fields of visual culture. No more to say … we of course join the project.

Participating artists were:

Pipilotti Rist + Caroline Berkenbosch + S,C,P,F

Viktor & Rolf + Toek Numan + Saatchi & Saatchi

Marlene Dumas + Ryuichi Sakamoto + KesselKramer

Komoróczky Tamás + Thor Eldon + Guido Heffels

L. A. Raeven + Pupilla + Chris Rehberger

John M. Armleder + Hans van Manen + Fastland/Ground

Pierre Huyghe + Steamboat Switzerland + Tyler Whisnand/KesselsKramer

Yayoi Kusama + Haukur Tomasson + Jung von Matt

Aernout Mik + Gudni Franszon + Wieden & Kennedy

Pierre Bismuth + Theo Loevendie + Strawberry Frog

Yello + Gillian Wearing + NEW®