LED – Moving Light and Shadow


The Moving light and shadow installation

Lacoste Essential Design EXTREME embodies and combines all sorts of terms and conditions. Extreme is the superlative for the unusual, the uncommon. This is what’s so interesting about this line of shoes. It combines the things that wouldn’t go together in such a convincing way that one couldn’t question it. Why? Was the question - Why not! Is the best answer one could deliver. We concluded from this range to create something impossible. The inverted, rotating disco-ball. Not an light absorbing disco-ball as one might think, but an illuminated disco-ball in our fashion was born after many tests and phone calls with specialists in this field. The 5 disco-balls are turning in various speeds and directions. It really is an EXTREME experience standing in the middle of this spectacular installation.


Cinematography by Jonas Lindstroem