LED – Self-Reflection


The Self-reflection installation

Wearing a pair of trainers of this kind are clearly indicating that this is a person choosing very carefully in style what to wear. It’s also a sign of someone believing in crafts and is reflecting on how things are done the right way in relation to himself and his environment. We’ve developed a whole range of coloured mirrors with different diameters to define a metaphor for self-reflection from another perspective since all the mirrors are pointing into various directions when installed, you’ll have to find yourself in the reflexion by changing your position. Human self-reflection is related to the philosophy of consciousness, the topic of awareness, consciousness in general and the philosophy of mind - That’s what it says on the box. How true.


Cinematography by Jonas Lindstroem