In 1998 Chris did these NIKE – RUN LONDON posters as a freelance job for Wieden+Kennedy and was almost killed by the screen printer – WHY? Because the idea was that each and every poster is made of only single artworks, printed over and over with layers and layers of artworks. It was a nightmare with sleepovers at the printshop since we had to print about 1200 posters and other shop materials. Well, I still believe it was worth the risk almmost missing the deadline.
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