Signaling Diversity

Markus Nikolai Optic

We’ve been the lead agency for Markus Nikolai Optic – MNO for a very long time now. And after all those years we felt it’s time for a design tweak even though Markus was very happy with everything we have done in the years we’ve been working together. However, what we wanted to do for him was to show through his website how divers the programm is he is offering and has on display in his optician shop. Why not using the very diverse imagery there is from all the manyufacturers and designers to signal exactly the broad spectrum in styles. That way it almost looks like a specs-fashion blog of its own and bounces back the image to Markus Nikolai Optic. We are very happy how it turned out ... and so is Markus.