Using one thing – take it for another

Ocaña Barcelona

March 23rd 2012 Ocaña, a café, bar, restaurant opened its doors with an unbelievable party. We were so proud taking part in this project with the many little things we have created for them. Ocaña was living in this exact house on Plaça Reial in Barcelona.

José Pérez Ocaña (1947-1983)

“They ask me if I am a transvestite. I am not a transvestite, I am a clown and Las Ramblas is my stage…”

“I’m an outcast, like the prostitutes, pimps, queers, or the thieves who steal motorbikes. Even though I am a painter, I understand their world. I can identify with all these people. I love them, I find them fascinating…”

Ocaña, always a freedom defender, was a leading character of a lot of alternative movements of the Spanish transition in Barcelona during the 70′s. The artist started as a house painter and ended up painting with fine brushes on canvas. He was born in 1947 in Cantillana, a village in Sevilla.

But Barcelona was clearly the best stage of his own life. He lived at Plaza Real next to Ocaña. His balcony was well known for its Altar dedicated to the virgin of “La Asunción” and for being always full of flowers.

The whole system behind it is to use material that already exists and reuse them in different ways. So we created 500 posters for the opening, designing them on the go on the screen printing table using international newspapers we bought every day for about half a year. None of the posters had the exact same design and each of them was numbered. And so we did with the invites. Each of the 2000 invites was carrying 12 stamps freely placed on the card..... we kept ourselves busy for a couple of days with this. We created a whole world for Ocaña .... business cards, letterheads, menus for the café, bar and restaurant. This project was the best nightmare one can ever imagine. Thank you Ocaña.

Visit the Ocaña website here